24' Issue #1
This is the monthly report for the marketing of Lea Cafe Resto. Rest assured that these issues are private and available to view only by the concerned parties.
In this report, you can expect
Monthly Report
August 2024
Here’s what has happened in the last month and what’s to come!
Welcome to Lea Café’s monthly report! We are thrilled to share with you the latest developments in our mission to make a positive impact in your business.
Firstly, we would like to express our gratitude for choosing our services- your support means a lot to us and we hope to help you reach your goals faster.
In terms of our recent activities, we started Phase 1 - Understand where we
Learned more about your business and team.
Social Media Audit
Creation of your website
Refreshed your info on Google / IG / FB
Set up official email address for pro communication.
We have successfully launched your new website, you can browse it through the menu at the top/ right corner of this page.
The website was published on the 12th August and we updated the information on it as we progressed through the month.
Since then, we have accumulated a total of 384 page views- improving your ranking in search on Google + Socials.
We will be moving in phases to grow your brand, starting with an Organic Growth Strategy which will be reviewed on month 6 and altered as needed.
Lea Café's Roadmap
We’re now stepping into Phase 2 - Evaluate. Starting September & ending with October, we are working on a content plan to best showcase your business and promote your services.
Before discussing Phase 2, here is what you can expect for the upcoming months.
Phase 3 - Plan [ Month 4 ]
Phase 4 - Build [ Month 5 ]
Phase 5 - Review & Alter [ Month 6-8 ]
Phase 6 - Refine & Grow [ Month 9-12 ]
Phase 2 will be carried out to evaluate your audience’s response to your renewed online presence.
We will be testing a variety of content from carousel of pictures, stories, formal & informal communication through videos or graphics.
We will be at the café on the 04.09, from lunch time till 3pm to capture social content of the peak + off-peak atmosphere at Lea. As well as some shots of a selection of dishes & drinks.
Brand Updates
New Menu & Lea’s introductory documents have been shared. ✅
Website showcases company profile, menu for café, menu for catering + more info will be added this month.
Creation of 3o pieces of content for September with a variety of styles- all in harmony with the brand’s identity.
Posting, Scheduling & Community Management on Instagram, Facebook and Google My Business will be handle by us.
Attendees; Leila, Corinne & Adiba
Date; 31.08.24
> Setting up Emails for
director@learesto.com for Leila
gm@learesto.com for Corinne
> Evaluation of dishes on new menu done by Leila & Corinne to ensure quality of service.
> Staff Grooming Guidelines to be shared and reviewed
> Calendar of events for Catering + Lea Café to be shared
> Discussed Offers & Upcoming Activations
> 1 Post to be boosted by Leila
Focus; Lea Café privatised + buffet catering.
Hook: EOY Bookings Open
CTA: Contact Us Now
Meeting Recap
1.Weekly Specials on slow movers
Either discounted 10-15% off
OR
Buy X Get Y product for free.
E.g. Buy 1 Tavuk Burger, Get a Regular Mojito for Free.
Activations
Weekly Specials
Suggested Offers
Giveaway
2. Giveaway Voucher - weekly/ bi-weekly / monthly
The shorter the term chosen, the smaller the amount.
Agreed upon; Bi-weekly
Amount to be confirmed by Team Lea.
Breakfast Offer
Afternoon Sip
3. Limited Time Offer
8 am - 11 am
All coffees & teas at X% off
OR
Breakfast Package [food + drink]
4. Post Lunch Time Offer
3 pm - 5 pm
All coffees & teas at X% off
OR
Buy Coffee or Tea, Get a Sweet Treat for Free
Next Up
Team Lea to confirm 4 Dish for Weekly Specials, Offer to start on 2nd Week of September.
Staff Grooming to review on meeting scheduled for the 04.09 - floor staffs being the first brand advocates met by the clients.
Adiba to be present at 1 catering to shoot some social content of Lea’s Team + Set Up + Finished Tables
Automated messages to be reviewed and updated with appropriate links.
The first contents that will be shared to Lea’s social channels will be contents previously shot during one of the events hosted at Lea Café.
We have been able to capture some great visuals including emotions generated by your generous offer to the writing community. By giving artists the space to showcase their achievements, Lea Café provided a free space for rising stars to own the stage and proudly announce their projects.
Highlights
Throughout September & October, we will
showcase how Lea Café is more than just a food outlet.
introduce Lea’s Team, starting with the waiting staffs
share the news on our New Menu
promote the newest offers
hop on a few trends
Thank you for your trust
